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Frequently Asked Questions

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Why did Munchkin decide to launch a 100% grass fed formula?

We want the best for our little ones.

And when it comes to baby formula, we just weren't satisfied with today's options. We needed to find the best milk. Why? The majority of infant formula is milk or milk by-products – approximately 65% to be exact. We searched high and low for the most natural, nutritious milk and found it in New Zealand. There, cows spend their days roaming green pastures, instead of being stressed out in overcrowded feedlots or inside factory farms on concrete floors – eating an unnatural diet of grain. Somewhere along the way, profit got in the way of what nature intended.

We decided it was time for a change so we created a new standard, 100% grass fed milk. Milk that we pass on to your baby through our formula. We believe it’s worth it. Visit A New Standard to learn more.

Why does milk matter?

Milk matters because it is the key ingredient in formula, but not all milk is created equal. Milk or milk by-products make up to 65% of most formulas. We need to lift the veil on grain fed dairy which is focused on maximizing output and profit at the expense of milk quality and the cow’s health. Organic is a step above but still isn’t as healthy as we think. There has to be a better way.

We believe the best milk comes from 100% grass fed cows.

What is the benefit of 100% grass fed milk?

Infant Formula is made with up to 65% milk or milk by-products, so we feel it’s important that the milk in your formula is the best. Milk from 100% grass fed cows is flowing with Vitamin A and Vitamin E. Grass fed milk contains up to 5x more Conjugated Linoleic Acid (CLA), and has a more balanced ratio of Essential Fatty Acids when compared to milk from grain fed cows. Milk from cows who eat an unnatural diet of grains does not meet our standard. Visit A New Standard to learn more.

Why did you go to New Zealand?

New Zealand is one of the few places in the world with the ideal climate to raise 100% grass fed cows that graze year-round in beautiful pastures. Temperate weather, year-round grass, rainfall and rolling fields provide cows a healthy environment. Not only do our cows produce more nutritious milk, but they also live long, happy lives.

Visit The Source to learn more.

Don’t all cows live on pasture?

Unfortunately, not all cows live on pasture and roam freely as our cows do. The growth of factory farms has meant that very few cows in the world graze on pasture the way nature intended.

We pay our farmers a premium to ensure that they meet our 100% grass fed standard. Visit The Source to learn more.

What do cows eat?

The growth of factory farms has meant that very few cows in the world graze on pasture the way nature intended.

Factory farms have prioritised profits over principles, feeding cows grains that they are not meant to process. For grain-fed cows, their diet includes corn and soy, which are difficult for cows to digest. This can cause them to get sick and need large doses of antibiotics.

We pay our farmers a premium to ensure that they can feed our cows grass and meet our 100% grass fed standard.

How do you ensure the quality of your milk?

We pay our farmers more for the milk, to ensure that they adhere strictly to our 100% grass fed standard. Our standard mandates that the cows have a natural diet of grass, graze in open pasture the way nature intended, and that our milk is free of growth hormones and antibiotics.

Visit A New Standard to learn more.

Are grass fed farms better for the environment?

The USDA recently published a study showing that yes, grass fed farming is better for the environment than farms in which cows are confined. On year-round grass fed farms, total greenhouse emissions, fuel use, sediment erosion, and phosphorus runoffs are lower than in confined systems. For our farms, they are on track to reduce their carbon footprints for decades to come.

In fact, more than half of our farms in New Zealand are part of the Synlait Lead with Pride program. This special certification means that they adhere to four key pillars that include Environmental Protection and Animal Welfare. As part of this certification process, they must show efficiency in water and irrigation management and exceed New Zealand’s already tough animal welfare standards.

What is Lead with Pride?

Our manufacturing partner has a unique certification program for farms that exceed New Zealand’s already tough dairy farming practices. Lead with Pride recognizes and financially rewards suppliers who achieve dairy farming best practice.

Certification is met across four key pillars: Environment, Animal Health & Welfare, Social Responsibility & Milk Quality. To achieve and sustain certification, farms must meet independent audits, that are verified independently by AsureQuality.

How many 100% grass fed farms does Munchkin have?

We currently have 26 farms with over 18,000 cows that meet our 100% grass fed standard. They are all within a 112 km radius of where the formula is made. This allows the milk to be picked up daily from the farms, to ensure maximum freshness. Learn more about our farmers and their passion for Grass Fed at The Source.

Why is it so important that the milk in your formula is GMO free?

A GMO—or Genetically Modified Organism—often refers to ingredients that have been altered by using gene-splicing techniques in order to introduce a desirable trait. As parents, it is important to us that the milk in our formula be GMO-free and we have set a strict standard to ensure that it is. Visit A New Standard to learn more.

Why is it so important that your cows aren’t given growth hormones?

Growth hormones, also known as rBGH or rBST, are sometimes used to increase cows' milk production. You can rest assured that all our grass-fed cows free of growth hormones as they are illegal in New Zealand for all dairy animals. Visit A New Standard to learn more.

Why is it so important that the milk in your formula comes from Grain Free cows?

Grass fed cows eat fresh green grass and plants as they graze. This improves the overall quality and taste of the milk they produce.

Their milk has an ideal balance of essential fatty acids and is flowing with Vitamin A (beta-carotene) and Vitamin E. Grass fed milk also has up to 5x more Conjugated Linoleic Acid (CLA) than milk from grain fed cows.

For specific comparisons of feeding conditions and milk quality, visit grassfed.co.nz

Does your formula include antioxidants?

Yes, antioxidants help support a strong immune system, and are naturally occurring in breast milk. Our Grass Fed products contain beta carotene, Vitamin C, and Vitamin E as required to ensure healthy growth and nutrition.

Does your formula include essential fatty acids DHA and ARA?

Our Munchkin Grass Fed range includes DHA (hexane free) and ARA, which aid in your little one’s brain and eye development.

Are your cows treated with antibiotics?

Our grass-fed cows roam in open pasture 365 days per year, grazing on only grass, foliage and plants. Natural, happy, and healthy lifestyles for the cows means antibiotic use is very limited. We want the best for our cows, and they only get an antibiotic if they are sick; they are removed from the herd and the milk is tested once they are healthy to ensure no antibiotics are in the milk.

Rest easy that no antibiotics reach our milk, because every batch of milk from our farms is 100% tested for antibiotics.

Why are there three stages of formula?

There are 3 stages of Grassfed and they specifically formulated to meet the nutrition needs for your baby’s growth and development at each stage.

As the nutritional needs of your child change, so does our formula. Stage 1 is suited for babies 0-6 months, Stage 2 is suited for babies 6-12 months and stage 3 is suited for toddlers 12-36 months.

Why should I feed my child toddler milk drink after 12 months?

As parents, we know that toddlers are a picky bunch when it comes to food and we worry that they don't always get the nutrients they need.

The key ingredient in our Stage 3 Grass Fed Toddler Milk Drink is milk or milk by-products. Our Grass Fed Toddler Milk is specially formulated with calcium, Vitamins A, E, C, B12, Niacin, and Iron to help support healthy growth and development.

Does Grass Fed™ formula contain Palm Oil?

No, our formulas sold in Australia and New Zealand do not contain Palm Oil. We are committed to sustainable practices, and the sourcing of Palm Oil is currently one of the leading causes of rainforest destruction.

What does Munchkin think about breastfeeding?

At Munchkin, we know that breastfeeding is best for babies. We also understand that each family is different, and however you choose to feed your baby, Munchkin is here to support you.

Our Munchkin Grass Fed range can be used as a supplement to breast milk, or as the sole source of nutrition until your little one is ready to add solid foods to their diet – then stages 2 and 3 can be used to supplement their solids as well.

Munchkin supports all healthy feeding and has a wonderful line of products to support feeding including our Latch bottles which have an anti-colic valve.

Why should I pay the extra price for Grass Fed?

We’re proud to share that we pay our farmers a premium to adhere to our high standards for feeding cows grass only on their farms. And, since there is not a current grass fed standard, Munchkin created its own to ensure a top quality formula made with 100% grass fed milk. This rigorous standard translates to higher quality milk, which serves as the key ingredient in our formula. We know you'll agree that our little ones are worth it!

When you buy Grass Fed, you are paying for superior environmental stewardship, more humane treatment of cows, and financially sustainable support for more family farmers- all of which leads to the world's best milk! Visit A New Standard to learn more.

How important is the expiration date on the container?

The expiration date on the bottom of the can is very important, especially for the safety of your little one. Make sure to discard any leftover product once the expiration date has passed.

How long can I store mixed formula?

We recommend preparing formula just before use. However, we do understand that as a parent, you are not always able to do that and need to plan for you and your little one.

If you are planning to make some formula ahead, it can be stored ahead of time, if your baby has not drunk from it.

You can store prepared formula:

  • At room temperature for no more than 2 hours.
  • In the fridge for no more than 24 hours
  • The formula cannot be stored in the freezer.

Once your baby has finished a feeding, it is important to discard any remaining formula in the bottle.

How should I store the container?

Please store the container in a cool, dry, place. Do not store in the fridge or freezer.

We recommend making sure that your scoop is completely dry to avoid introducing moisture into the container.

How long can I keep an opened container?

Once a can has been opened, you may keep and use it within four weeks. Ensure that the plastic lid is tightly closed after each use to keep moisture from entering the can. Discard any leftover content after four weeks.

Why did you change your scoops for Munchkin Grass Fed?

Our new colourful scoops make it easier for you to find the scoop inside the can of Munchkin Grass Fed. The three new colours represent the different stages, however the measurements of the scoops remain the same. The green scoop is for Stage One, measuring 7.4 grams of powder. The purple scoop is for Stage Two, and also hold 7.4 grams of powder. The orange scoop is for Stage Three, and this measures 9.0 grams of powder.

Where can I purchase Grass Fed Infant Formula?

Grass Fed Infant Formula is available from Dimples in store and online at www.dimples.co.nz.